Lightlife Plant-Based Burger

Lightlife is a family company, and “good for you” isn’t exactly a huge selling point for kids. So how do we convince parents that honesty is actually the better policy when it comes to getting their kids to eat better? By proving that when you have food that’s honestly good - you don’t have to lie to get your kids to eat it. In this spot, we align the world’s most trustworthy burger brand with the world’s most trustworthy parents - proving that honesty is always best, from food and family to the birds and the bees.

ADWEEK AD OF THE DAY

2.5MM VIDEO VIEWS IN THE FIRST WEEK

200MM PR IMPRESSIONS – WITH NO PAID MEDIA IN MARKET – IN THE FIRST WEEK

Honest Parenting

Kristen Bell and Dax Shepard believe there's no such thing as being too honest with your kids – from the birds to the bees, to the ingredients in their burger.

AD: Wallace Bridges Jr.

Sr. CW: Alok Mahadevia

ACD Copy: Rachel Yanovski

ACD Art: Joel Kennedy

CD: Eric Lamb

ECD: Roni Sebastian

AD/Designer: Wallace Bridges Jr.

ACD: Reha Baydar

CW: Miguel Caballero

ECD: Glenn Sanders