A Taste of Honesty | Lightlife

Lightlife Plant-Based Burger

Lightlife is a family company, and “good for you” isn’t exactly a huge selling point for kids. So how do we convince parents that honesty is actually the better policy when it comes to getting their kids to eat better? By proving that when you have food that’s honestly good - you don’t have to lie to get your kids to eat it. In this spot, we align the world’s most trustworthy burger brand with the world’s most trustworthy parents - proving that honesty is always best, from food and family to the birds and the bees.

Honest Parenting

Kristen Bell and Dax Shepard believe there's no such thing as being too honest with your kids – from the birds to the bees, to the ingredients in their burger.