Lightlife Plant-Based Burger
Lightlife is a family company, and “good for you” isn’t exactly a huge selling point for kids. So how do we convince parents that honesty is actually the better policy when it comes to getting their kids to eat better? By proving that when you have food that’s honestly good - you don’t have to lie to get your kids to eat it. In this spot, we align the world’s most trustworthy burger brand with the world’s most trustworthy parents - proving that honesty is always best, from food and family to the birds and the bees.
2.5MM VIDEO VIEWS IN THE FIRST WEEK
200MM PR IMPRESSIONS – WITH NO PAID MEDIA IN MARKET – IN THE FIRST WEEK
Kristen Bell and Dax Shepard believe there's no such thing as being too honest with your kids – from the birds to the bees, to the ingredients in their burger.
AD: Wallace Bridges Jr.
Sr. CW: Alok Mahadevia
ACD Copy: Rachel Yanovski
ACD Art: Joel Kennedy
CD: Eric Lamb
ECD: Roni Sebastian
AD/Designer: Wallace Bridges Jr.
ACD: Reha Baydar
CW: Miguel Caballero
ECD: Glenn Sanders
Launch | QuibiDigital + Social
A Taste of Honesty | LightlifeDigital + Social
The Whispering Billboard | AMCActivation/Stunt
The Haunting Comes Home | The ConjuringSocial Campaign
The Last Jedi | Star WarsSocial Campaign
Run | AlienSocial Campaign
There's More Inside You | GUIntegrated Campaign
Blend Out | VANSIntegrated
The Force | DoritosBroadcast