You trained for months—through the heat, the pain, and the doubt. On race day, your body was the best it could be. But now, on mile 20, you’re nothing. Your body is fading fast. You need help. You need the person that started the race. You need the body that was ready to dominate the competition. Get that body back. Replace you with a new you.
We partnered with HQ Trivia to give players an extra-life.
We installed interactive ambient ads that allow people to see the "stronger" version of themelves. A picture can then be saved and shared.
AD/Designer: Wallace Bridges Jr.
CW: Joe Kausch
CD: Dan Sorgen
Launch | QuibiDigital + Social
A Taste of Honesty | LightlifeDigital + Social
The Whispering Billboard | AMCActivation/Stunt
The Haunting Comes Home | The ConjuringSocial Campaign
The Last Jedi | Star WarsSocial Campaign
Run | AlienSocial Campaign
There's More Inside You | GUIntegrated Campaign
Blend Out | VANSIntegrated
The Force | DoritosBroadcast