GU Energy

You trained for months—through the heat, the pain, and the doubt. On race day, your body was the best it could be. But now, on mile 20, you’re nothing. Your body is fading fast. You need help. You need the person that started the race. You need the body that was ready to dominate the competition. Get that body back. Replace you with a new you.

Outdoor

Outdoor

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HQ Trivia

We partnered with HQ Trivia to give players an extra-life.

HQ Trivia

OOH Interactive

OOH Interactive

We installed interactive ambient ads that allow people to see the "stronger" version of themelves. A picture can then be saved and shared.

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AD/Designer: Wallace Bridges Jr.

CW: Joe Kausch

CD: Dan Sorgen