The Conjuring 2
Launching a horror title for home entertainment can be scary business. To get people in the spirit of this ghostly sequel, we created a cross-platform social campaign that included daily content plus startling activations, all with one goal in mind: frighten you with every post.
BRONZE CLIO FOR "REVERSE TRAILER"
Reverse Trailer
What if even the trailer were haunted? Taking an asset that had been seen more than 20 million times, we played it in reverse, and revealed the hidden messages that could only be seen by looking at the trailer in a whole new way. Edited by Dustin Reno.
360 Video
There are spirits all around. This creepy twist on Facebook 360 video focuses on the audio, searching for poltergeists when you put on headphones and turn out the lights. We dare you to get through the whole thing without screaming.
There are spirits all around. This creepy twist on Facebook 360 video focuses on the audio, searching for poltergeists when you put on headphones and turn out the lights. We dare you to get through the whole thing without screaming.
Facebook Canvas
Facebookâs mobile ad platform is the perfect place to tell a ghost story, and we managed to make your social feed even scarier than usual.
Cinemagraphs
Throughout the campaign, we found unnerving ways to turn traditional social content hits into images and GIFs that would give you a chill.
AD/Designer: Wallace Bridges Jr.
ACD/AD: Reha Baydar
CW: Miguel Caballero
ECD: Glenn Sanders
AD/Designer: Wallace Bridges Jr.
ACD: Reha Baydar
CW: Miguel Caballero
ECD: Glenn Sanders
The Nod | Turner Broadcasting SystemBroadcast PSA
Launch | QuibiDigital + Social
A Taste of Honesty | LightlifeDigital + Social
The Whispering Billboard | AMCActivation/Stunt
The Haunting Comes Home | The ConjuringSocial Campaign
The Last Jedi | Star WarsSocial Campaign
Run | AlienSocial Campaign
Blend Out | VANSIntegrated
There's More Inside You | GUIntegrated Campaign
The Force | DoritosBroadcast